Flawed + Worthy

A Christian-owned clothing brand company looking to break into the drop-ship business. The logo needed to have notes of femininity, and the client wanted it to have an earthy color pallet. It also needed to be appealing towards the target audience of the clothing brand, which is religious, middle class women.

I used a friendly, modern font to make the brand approachable, then I came up with the concept of using a script “W” to act as the bridge between the two words. This emphasizes the Christian concept, that as human beings, we are simultaneously flawed, but worthy of God’s love.

This is further emphasized by using a gold color for “flawed”, and a dark green for the “worthy” text, but blending the “W” so that it connects the words with a subtle gradient from light to dark.

“This logo design captures a balance of vulnerability and strength, reflecting the brand’s mission of authenticity and empowerment. Ben’s thoughtful approach to typography and symbolism created a logo that evokes trust and emotional connection while remaining versatile across multiple mediums.”

– James S.