Client Intake Form

Company Overview

Name(Required)

Contact Email(Required)

What is the name of your company?(Required)

What industry does your company operate in?(Required)

(e.g., tech, retail, healthcare)

Briefly describe your company’s products, services, or mission.(Required)

Brand Personality

How would you describe your brand’s personality?(Required)

(e.g., professional, playful, modern, traditional)

What are 4 nouns that come to mind when you think of your brand?(Required)

(e.g. bridge, light, circle)

What are 4 verbs / adjectives that come to mind when you think of your brand?(Required)

(e.g. dig, fast, grow)

Are there any specific emotions or qualities you want your logo to evoke?(Required)

(e.g., trust, innovation, warmth)

Are there brands or logos you admire, and why?(Required)

Target Audience

Who is your primary target audience?(Required)

(e.g., age, gender, profession, interests - b2b, etc.)

How do you want your audience to perceive your brand?(Required)

Logo Preferences

Wordmark

Lettermark

Brandmark

Combination mark

Emblem

Do you have a preference for logo type?(Required)

(e.g., wordmark, lettermark, brandmark, combination mark, emblem)

Are there specific colors you want to include or avoid? Why?(Required)

Do you prefer a minimalist, detailed, or abstract design style?(Required)

Usage and Application

Where will the logo primarily be used?(Required)

(e.g., website, business cards, packaging, signage, service vehicles)

Do you need the logo to work in specific formats, such as black-and-white or small sizes?(Required)

Expectations and Goals

What is the main goal of this logo design?(Required)

(e.g., rebranding, attracting new customers, refreshing outdated look)

Are there any existing brand assets I should consider or avoid?(Required)

(e.g., fonts, colors, old logos)

What is your timeline for completing the logo design?(Required)

Additional Information

Is there anything else I should know about your brand, competitors, or vision for the logo?(Required)

Do you have a specific budget range for this project?(Required)