America Car Shows

Client needed a logo to represent their Car Show System brand. The company employs an Online registration system that can be purchased by car show directors to register customers in their car show, with several built-in tools, such as dash card PDF generation, QR Code judging system and award assignment, with printed reports for registration and award data.

Logo needed to represent the system’s capabilities, while also being in a classic car style.

I designed a logo directly inspired by the taillight design on the Ford Thunderbird. I traced the shape of the left taillight, then flipped it and put them side by side, to now create a shape that resembles a trophy. This highlights the Online system’s ability to quickly assign and generate awards, as well as display the trophy winners on the website.

To round out the design, and highlight the “America” aspect, I placed a star right in the middle of the taillight.

“Ben absolutely knocked this logo out of the park! It properly comunicates what we do and who we are. We utilize this logo everywhere, across all of our branded materials. Ben also built and designed our entire Online registration system, which is one-of-a-kind, and state-of-the-art. There would be no America Car Shows if it weren’t for Ben Cogan. 11/10 – would recommend!”

– ACS Co-Founder