CCMC Health System

Their current Comanche County Medical Center logo was old and worn out, and they did not have a unified color scheme. The logo itself was red and teal, but many of their marketing materials, including their website, were blue and gold. They desired a modern update for their overall branding, with a new unified color scheme, but they needed to keep CCMC as the main logo mark, since that is how they are recognized throughout their community.

As part of this new branding rollout, they wanted to market the entire health system underneath CCMC (the main health center), rebranding as CCMC Health System.

Early on in the process, I pitched several options with CCMC prominent, as well as some kind of abstract mark, which could be utilized across their various clinics, to unify the overall brand. After feedback from the client, we decided it was best to make CCMC the focus and the main logo mark, and then add a tagline to their existing umbrella organizations, “in association with CCMC Health System”, which is consistent with other organizations in the medical industry.

Their current branding prominently showed CCMC with an EKG underneath. This coupled with their color scheme of red and teal implied more of an emergency medical clinic or urgent care, as opposed to an all encompassing medical system. To harken back to their old branding, I mimicked the flow of the EKG line in the shape of the “M”, and set the color scheme in the original teal. After feedback from the client, we decided on a cooler, almost mint green color, to create a calming atmosphere throughout their hospitals and clinics.

I also updated the font for the main text to a modern serif font, to keep the professional look, while also keeping it approachable and friendly.

“Your work for CCMC Health System brought a clean, modern, and sophisticated aesthetic to the medical field. The refined color palettes and carefully crafted taglines perfectly balanced professionalism with approachability, reinforcing trust and care within the healthcare industry. By integrating a sleek yet welcoming design, you ensured that CCMC’s branding reflects both its commitment to innovation and patient-centered excellence.”

– James S.