Top Shelf Plumbing

Tulsa-based plumbing company in need of new branding. They already have completed major commercial plumbing projects, but they have not made so much as a business card yet.

The client requested that the logo be a playful, yet clean, representation of a “T” and “S” for “Top Shelf”, that also incorporated the shape of a house. They also requested the color scheme to be blue and silver.

With the brief in mind, I got to work creating concepts with a “T” and “S” together forming the shape of a house. I also created several other logo options, but the client loved this final design when presented, with no revisions.

I simplified the letter shapes, turning the “T” into one side and roof of the house, and turned the “S” into a kitchen faucet, adding an “aerator” to the tip, and a water droplet dripping out. This subtly also hints to plumbing issues, and having to call a top notch professional.